Qualifications Profile

Communications professional and award-winning writer experienced in delivering strategic information for business, technology, health, medicine, pharmacy, science, hospitality, and other disciplines. Combine planning and management skills with the ability to work independently, develop compelling content on any subject, target specialized audiences, and make complex material clear and accessible.

  • Marketing communications
  • Public relations
  • Publishing (books, magazines, newsletters)
  • Features, news, and reports
  • Technical content
  • Online media

Notable Accomplishments and Awards

  • AT&T Business Marketing Achievement Award, 2nd Qtr 2009, for role in penetrating “cloud computing” market
  • Third place for essay, “Facing the Storm,” Maryland Writers Association Short Works Contest, 2008
  • Winner 2003 Maryland Historic Trust Preservation Award for educational excellence of video script, “Welcome to Mount Clare”
  • Managing editor of 1999 book Medication Errors by Michael R. Cohen, a recipient of 2005 MacArthur Fellowship (“genius award”)
  • Named an Outstanding Female Entrepreneur in Anne Arundel County, 2001
  • Published in Chesapeake Life, Baltimore Magazine, The Washington Post, What’s Up Annapolis, and other outlets

Professional Experience  

Meade Communications, President 1994-Present
Independent communications consultant providing project management, copy development, marketing support, writing, and editing. Proven ability to deliver superior results on deadline and on budget.

  • Completed more than 40 projects per year, including magazine content, newsletters, reports, promotions, web copy, ghostwriting, brochures, scripts, training documents, press releases, and book production
  • Directed two dozen book projects and transformed authors’ technical content into salable material
  • Conducted in-depth research and interviewed more than 1,200 subject matter experts to draw out facts, examples, anecdotes, and quotations
  • Worked closely with clients to achieve their communication goals; hired and managed high-quality subcontractors including writers, editors, indexers, illustrators, photographers, and graphic designers
  • Clients included National Sea Grant, American Pharmacists Association, Anne Arundel Medical Center, American College of Obstetricians and Gynecologists, and American Hotel and Motel Association

AT&T, Senior Marketing Communications Manager 2006-2009
Planned and executed collateral and sales tools for IT services division of 8th largest company in U.S.

  • Developed clear and powerful messaging for product launches and campaigns; created print materials, web copy, direct emails, and demos on products and services such as hosting, e-commerce, software as a service, SAP, Oracle, ATG, and IBM WebSphere Commerce
  • Conceived, wrote, and produced glossy 12-page corporate brochure to highlight differentiators and resonate with prospects; coordinated all phases of development, review, photography, design, and printing.  Complimented by management, saying this was the best brochure ever produced about the company.
  • Identified, researched, and produced success stories illustrating value to customers, increasing sales team’s effectiveness
  • Created more than 30 product briefs per year highlighting features and benefits; initiated and managed white papers to support sales efforts
  • Revamped website copy to boost visitors’ grasp of the company’s technical and consulting services
  • Initiated internal processes to track project status, enhance efficiency, and improve editorial quality

American Pharmaceutical Association, Manager of Editorial Projects 1986-1994
Managed more than 400 projects, including books, brochures, promotions, meeting programs, and newsletters

  • Developed new products, such as magazine for students, career guidebook, and event marketing materials
  • Streamlined production, improved tracking systems, upgraded editorial quality
  • As managing editor of American Pharmacy magazine, planned content, reported on medical news, wrote feature articles, and managed deadlines to deliver useful, timely content on a strict monthly schedule
  • Handled budgets for magazines and newsletter
  • Supervised staff of four

District of Columbia Public Schools, Public Relations Assistant & Writer 1984-1986

  • Planned, wrote, and produced monthly 8-page newsletter to keep employees and the media informed about school system events and accomplishments
  • Developed new 16-page journal with tips, profiles, and features to help teachers learn from others’ successes
  • Provided on-site coverage of school system events; interviewed administrators, employees, teachers, and students
  • Wrote press releases and public service announcements highlighting school system achievements
  • Followed and researched national and local educational issues to develop compelling, relevant content

American College of Obstetricians and Gynecologists, Managing Editor   1982- 1984

  • Planned, wrote, and produced 8-page newsletter on medicine, legislation, and association news to keep 24,000 physicians informed of matters important to their practice and profession
  • Interviewed physicians, followed legislative proceedings, and reported on medical breakthroughs
  • Planned layout, shot photos, and developed headlines and captions for maximum impact
  • Launched full-color conference magazine promoting host city, speakers, and events to help attendees find important details, navigate the meeting, and enjoy the city
  • Edited technical and scholarly articles on medical policies, ob/gyn procedures, and association recommendations

Education

M.A. Nonfiction Writing, The Johns Hopkins University
M.A. Education, State University of New York at Albany
B.A. English, State University of New York at Geneseo

Teaching and Presentations

Adjunct Instructor, Technical Communication, University of Maryland Baltimore County 2004-Present

Adjunct Instructor, Freshman Writing and Literature, Anne Arundel Community College 2001-2003

Creative Writing Instructor, St. John’s College 2002-2003

Presentations on freelance writing, business writing, getting published, organizational skills, and creating newsletters for the Association of American Medical Colleges, American Independent Writers, Maryland Writers Association, Junior League, Anne Arundel Community College, and the National Science Teachers Association. Former teacher of high school English and French.

Professional and Community Leadership

  • Member of the American Society of Journalists and Authors, Marketing Profs, and the Chesapeake Regional Tech Council
  • Served on Rumi Forum delegation to Turkey to promote cultural understanding, May 24-June 1, 2006
  • Appointed to Anne Arundel County Commission for Women 2000-2005
  • Past president of Maryland Writers Association; also served as vice president, program director, newsletter editor, and manager of statewide educational conference for writers
  • Public Relations Committee member, YWCA of Annapolis & Anne Arundel County, 1996‑2000
  • Launched Annapolis Writers’ Breakfast Group in 1997, which meets monthly to discuss topics of concern
  • Group leader for Experiment in International Living, taking high school students on summer-long cultural exchanges to France and Switzerland, 1984 and 1987